Jessica Goldman
Jessica Goldman
Jessica Goldman
Digital Product Designer
I am a senior product designer with expertise in creating data-driven, user-centered experiences that drive growth and optimize customer journeys.
I am passionate about designing for systems, mentorship, and delivering impactful solutions through collaboration and strategic thinking.
I am a senior product designer with expertise in creating data-driven, user-centered experiences that drive growth and optimize customer journeys.
I am passionate about designing for systems, mentorship, and delivering impactful solutions through collaboration and strategic thinking.
I am a senior product designer with expertise in creating data-driven, user-centered experiences that drive growth and optimize customer journeys.
I am passionate about designing for systems, mentorship, and delivering impactful solutions through collaboration and strategic thinking.
Professional experience
Professional experience
UX Designer, Growth Strategy
Freelance
December 2024 - Present
Full-time
Optimizing end-to-end funnel experiences to improve conversion and increase brand trust.
Methodologies include but aren't limited to user research and journey mapping, wireframing and prototyping, testing and experimentation, design systems, etc.
Student Mentor
Designlab
Jan. 2021 - Present
Part-time
Guide emerging product designers through their educational journey, providing expert 1:1 mentorship on design principles, user research, and design thinking.
Past and current mentor for UX Academy, UX Foundations, Data-Driven Design, and Career Services.
Guide emerging product designers through their educational journey, providing expert 1:1 mentorship on design principles, user research, and design thinking.
Past and current mentor for UX Academy, UX Foundations, Data-Driven Design, and Career Services.
Guide emerging product designers through their educational journey, providing expert 1:1 mentorship on design principles, user research, and design thinking.
Past and current mentor for UX Academy, UX Foundations, Data-Driven Design, and Career Services.
Senior Product Designer
Gusto
Feb 2023 - Aug 2024
Jan. 2021 - Present
Full-time
Jan. 2021 - Present
Led design strategy for all of Gusto’s growth acquisition efforts. Surface areas included the marketing website, paid landing pages, demos, internal content management system via WordPress, chat, referral program, and brand design system.
Contextualized all of the initiatives within Growth Acquisition and web marketing into a cohesive design vision, ensuring high-quality user experiences across sign-up funnels, homepage and landing pages, chat, demos, SEO and information architecture, the referral program, and more.
Introduced plan recommendations at the top of the funnel on Gusto.com, resulting in a 12% increase in account creations, with over half of those becoming paying customers.
Provided design leadership through close collaboration with cross-functional Marketing, Sales, and Growth teams.
Led design strategy for all of Gusto’s growth acquisition efforts. Surface areas included the marketing website, paid landing pages, demos, internal content management system via WordPress, chat, referral program, and brand design system.
Contextualized all of the initiatives within Growth Acquisition and web marketing into a cohesive design vision, ensuring high-quality user experiences across sign-up funnels, homepage and landing pages, chat, demos, SEO and information architecture, the referral program, and more.
Introduced plan recommendations at the top of the funnel on Gusto.com, resulting in a 12% increase in account creations, with over half of those becoming paying customers.
Provided design leadership through close collaboration with cross-functional Marketing, Sales, and Growth teams.
Led design strategy for all of Gusto’s growth acquisition efforts. Surface areas included the marketing website, paid landing pages, demos, internal content management system via WordPress, chat, referral program, and brand design system.
Contextualized all of the initiatives within Growth Acquisition and web marketing into a cohesive design vision, ensuring high-quality user experiences across sign-up funnels, homepage and landing pages, chat, demos, SEO and information architecture, the referral program, and more.
Introduced plan recommendations at the top of the funnel on Gusto.com, resulting in a 12% increase in account creations, with over half of those becoming paying customers.
Provided design leadership through close collaboration with cross-functional Marketing, Sales, and Growth teams.
Oct 2022 - Feb 2023
Full-time
Joined as the lead designer for the Growth Funnel Optimization pod, one of two pods within Growth Acquisition, to increase visit-to-lead conversion.
Leveraged growth insights, experimentation, user insights, psychology, and behavioral data to optimize the shopper journey, sign-up process, and paid funnels. These efforts have resulted in a cumulative 15% increase in Marketing Qualified Leads and a 25% boost in account creations, attracting over 1,000 new companies monthly.
Partnered with engineers to optimize components and color palettes for accessibility and improve responsiveness and interactions.
Proactively enhanced team efficiency and overall design process via brainstorming sessions, design walkthroughs, and agile methodologies.
Joined as the lead designer for the Growth Funnel Optimization pod, one of two pods within Growth Acquisition, to increase visit-to-lead conversion.
Leveraged growth insights, experimentation, user insights, psychology, and behavioral data to optimize the shopper journey, sign-up process, and paid funnels. These efforts have resulted in a cumulative 15% increase in Marketing Qualified Leads and a 25% boost in account creations, attracting over 1,000 new companies monthly.
Partnered with engineers to optimize components and color palettes for accessibility and improve responsiveness and interactions.
Proactively enhanced team efficiency and overall design process via brainstorming sessions, design walkthroughs, and agile methodologies.
Joined as the lead designer for the Growth Funnel Optimization pod, one of two pods within Growth Acquisition, to increase visit-to-lead conversion.
Leveraged growth insights, experimentation, user insights, psychology, and behavioral data to optimize the shopper journey, sign-up process, and paid funnels. These efforts have resulted in a cumulative 15% increase in Marketing Qualified Leads and a 25% boost in account creations, attracting over 1,000 new companies monthly.
Partnered with engineers to optimize components and color palettes for accessibility and improve responsiveness and interactions.
Proactively enhanced team efficiency and overall design process via brainstorming sessions, design walkthroughs, and agile methodologies.
Senior Digital Product Designer
Therabody
Dec 2021 - Sep 2022
Jan. 2021 - Present
Full-time
Led end-to-end design projects at Therabody.com, overseeing the entire design process from user research to development.
Leveraged user data, behavioral psychology, and e-commerce best practices to optimize the shopper journey and checkout through AB testing and lean UX, leading to an average 12-15% increase in conversion for Theragun massage devices.
Introduced the first experimentation roadmap for Therabody.com, aligning business requirements, user feedback, and web analytics to test flows, information architecture, and site content. Implemented RICE scoring to aid in idea prioritization.
Spearheaded a redesign of the shopping cart and cross-sell engine, resulting in increased transaction sizes and improved customer exposure to new products.
Contributed to web design system and component library while leveraging the current system to implement designs quickly.
Led the design strategy for incorporating Best Buy in-person ordering within Therabody.com's checkout flow, enhancing the customer shopping experience and expanding sales channels.
Led end-to-end design projects at Therabody.com, overseeing the entire design process from user research to development.
Leveraged user data, behavioral psychology, and e-commerce best practices to optimize the shopper journey and checkout through AB testing and lean UX, leading to an average 12-15% increase in conversion for Theragun massage devices.
Introduced the first experimentation roadmap for Therabody.com, aligning business requirements, user feedback, and web analytics to test flows, information architecture, and site content. Implemented RICE scoring to aid in idea prioritization.
Spearheaded a redesign of the shopping cart and cross-sell engine, resulting in increased transaction sizes and improved customer exposure to new products.
Contributed to web design system and component library while leveraging the current system to implement designs quickly.
Led the design strategy for incorporating Best Buy in-person ordering within Therabody.com's checkout flow, enhancing the customer shopping experience and expanding sales channels.
Led end-to-end design projects at Therabody.com, overseeing the entire design process from user research to development.
Leveraged user data, behavioral psychology, and e-commerce best practices to optimize the shopper journey and checkout through AB testing and lean UX, leading to an average 12-15% increase in conversion for Theragun massage devices.
Introduced the first experimentation roadmap for Therabody.com, aligning business requirements, user feedback, and web analytics to test flows, information architecture, and site content. Implemented RICE scoring to aid in idea prioritization.
Spearheaded a redesign of the shopping cart and cross-sell engine, resulting in increased transaction sizes and improved customer exposure to new products.
Contributed to web design system and component library while leveraging the current system to implement designs quickly.
Led the design strategy for incorporating Best Buy in-person ordering within Therabody.com's checkout flow, enhancing the customer shopping experience and expanding sales channels.
Product Designer
Omaze
Oct 2020 - Dec 2021
Full-time
Partnered with product managers, CRO strategists, and engineers to design growth experiments across Omaze.com to optimize the end-to-end funnel.
Led design strategy for experiments that led to a combined projected $6M+ revenue lift.
Partnered with product managers, CRO strategists, and engineers to design growth experiments across Omaze.com to optimize the end-to-end funnel.
Led design strategy for experiments that led to a combined projected $6M+ revenue lift.
Partnered with product managers, CRO strategists, and engineers to design growth experiments across Omaze.com to optimize the end-to-end funnel.
Led design strategy for experiments that led to a combined projected $6M+ revenue lift.
Apr 2019 - Oct 2020
Full-time
Influenced product strategy and road mapping through customer research and design explorations.
Redesigned account profiles that boosted sign-ups by 40% and reduced account-related CX tickets by over 50% in under one year.
Designed Omaze's inaugural shopping cart, delivering a 3% conversion increase and an 18% rise in average order value.
Transitioned design systems to Figma and established a reusable component library, enhancing velocity and visual consistency while reducing tech debt.
Tripled the design team's user testing velocity within a year by helping secure budget approval for UserTesting.com. Led all end-to-end UX research efforts, from planning to running usability tests to analyzing insights.
Influenced product strategy and road mapping through customer research and design explorations.
Redesigned account profiles that boosted sign-ups by 40% and reduced account-related CX tickets by over 50% in under one year.
Designed Omaze's inaugural shopping cart, delivering a 3% conversion increase and an 18% rise in average order value.
Transitioned design systems to Figma and established a reusable component library, enhancing velocity and visual consistency while reducing tech debt.
Tripled the design team's user testing velocity within a year by helping secure budget approval for UserTesting.com. Led all end-to-end UX research efforts, from planning to running usability tests to analyzing insights.
Influenced product strategy and road mapping through customer research and design explorations.
Redesigned account profiles that boosted sign-ups by 40% and reduced account-related CX tickets by over 50% in under one year.
Designed Omaze's inaugural shopping cart, delivering a 3% conversion increase and an 18% rise in average order value.
Transitioned design systems to Figma and established a reusable component library, enhancing velocity and visual consistency while reducing tech debt.
Tripled the design team's user testing velocity within a year by helping secure budget approval for UserTesting.com. Led all end-to-end UX research efforts, from planning to running usability tests to analyzing insights.
Visual Designer
Freelance
2018 - 2019
Full-time
Designed various digital and branding assets for agencies and small businesses across the U.S., including websites, landing pages, marketing materials, presentations, social media content, digital ads, logos, design systems, and more.
Designed various digital and branding assets for agencies and small businesses across the U.S., including websites, landing pages, marketing materials, presentations, social media content, digital ads, logos, design systems, and more.
Designed various digital and branding assets for agencies and small businesses across the U.S., including websites, landing pages, marketing materials, presentations, social media content, digital ads, logos, design systems, and more.
Digital & Social, Creative Strategy
Various Agencies
2015 - 2018
Full-time
Led creative direction, storyboarding, and digital production for paid social video campaigns for Nestle brands. (Reach Agency, Nov 2017 - May 2018)
Produced all digital content (copy, graphics, marketing collateral) for Honda Civic Tour artists and Honda Stage’s social media, email blasts, websites, sweepstakes content, and digital ads. Managed all tour and festival digital from research and planning to execution, significantly increasing digital engagement year over year. (Honda, Dec 2015 - Nov 2017)
Education
Education
B.A. Public Relations & Advertising
Chapman University
GRADUATED 2015
User Experience Design
General Assembly
COMPLETED 2018
Let's connect
Open to new projects, collaborations, and conversations.
© 2024 – Jessica Goldman Design
Crafting impactful design solutions with empathy and strategy.
Let's connect
Open to new projects, collaborations, and conversations.
© 2024 – Jessica Goldman Design
Crafting impactful design solutions with empathy and strategy.
Let's connect
Open to new projects, collaborations, and conversations.
© 2024 – Jessica Goldman Design
Crafting impactful design solutions with empathy and strategy.