hi, i'm jess 👋
hi, i'm jess 👋
I'm a digital product designer focused on craft, growth and strategy
I'm a digital product designer focused on craft, growth and strategy
I'm a digital product designer focused on craft, growth and strategy
I help startups and small businesses design user-centered solutions that make an impact.
I help startups and small businesses design user-centered solutions that make an impact.
I help startups and small businesses design user-centered solutions that make an impact.
I help startups and small businesses design user-centered solutions that make an impact.
Illustration by The Lucy & Lola team
Redesigning profiles to increase retention and revenue
Helped customers track entries and the impact of their donations, increasing sign ins and sign ups by over 40% and increased revenue by 580k in just two months.
Sign-up/Sign in increase
+40%
Revenue increase
+$580k
Boosting Gusto's signup funnel via iterative testing
By introducing a password-free lead form and tailored content, I increased visits converting to leads by 15%, driving measurable growth for the business.
Visit-to-lead CvR
+15%
Sign-up increase
+25%
Optimizing Therabody's PDP via iterative testing
I optimized product detail pages through targeted A/B testing to increase conversion rates by 12-15%, all while minimizing engineering needs.
Product Page CvR
+22%
Revenue per visitor
+30%
Redesigning profiles to increase retention and revenue
Helped customers track entries and the impact of their donations, increasing sign ins and sign ups by over 40% and increased revenue by 580k in just two months.
Sign-up/Sign in increase
+40%
Revenue increase
+$580k
Boosting Gusto's signup funnel via iterative testing
By introducing a password-free lead form and tailored content, I increased visits converting to leads by 15%, driving measurable growth for the business.
Visit-to-lead CvR
+15%
Sign-up increase
+25%
Optimizing Therabody's PDP via iterative testing
I optimized product detail pages through targeted A/B testing to increase conversion rates by 12-15%, all while minimizing engineering needs.
Product Page CvR
+22%
Revenue per visitor
+30%
Redesigning profiles to increase retention and revenue
Helped customers track entries and the impact of their donations, increasing sign ins and sign ups by over 40% and increased revenue by 580k in just two months.
Sign-up/Sign in increase
+40%
Revenue increase
+$580k
Boosting Gusto's signup funnel via iterative testing
By introducing a password-free lead form and tailored content, I increased visits converting to leads by 15%, driving measurable growth for the business.
Visit-to-lead CvR
+15%
Sign-up increase
+25%
Optimizing Therabody's PDP via iterative testing
I optimized product detail pages through targeted A/B testing to increase conversion rates by 12-15%, all while minimizing engineering needs.
Product Page CvR
+22%
Revenue per visitor
+30%
WANNA WORK TOGETHER?
WANNA WORK TOGETHER?
WANNA WORK TOGETHER?
Get strategic UX & product design,
Get strategic UX & product design,
Get strategic UX & product design,
without the agency price tag.
without the agency price tag.
without the agency price tag.
Transform your digital product with expert UX design.
I help startups and small businesses create seamless, user-friendly digital experiences.
Transform your digital product with expert UX design.
I help startups and small businesses create seamless, user-friendly digital experiences.
Transform your digital product with expert UX design. I help startups and small businesses create seamless, user-friendly digital experiences.
Who's that girl? It's Jess 🎶
I turn insights into impactful design solutions
I turn insights into impactful design solutions
I turn insights into impactful design solutions
INTJ
Leo
Enneagram
I’m Jessica—a designer, mentor, and growth strategist—rooted in LA, now based in Denver.
My design approach blends collaboration, data-driven insights, and a deep understanding of user psychology to create impactful experiences.
By focusing on strategic solutions that bridge UX, product, and engineering, I bring ideas to life from concept to execution, ensuring they resonate with users and drive business success.
I’m Jessica—a designer, mentor, and growth strategist—rooted in LA, now based in Denver.
My design approach blends collaboration, data-driven insights, and a deep understanding of user psychology to create impactful experiences.
By focusing on strategic solutions that bridge UX, product, and engineering, I bring ideas to life from concept to execution, ensuring they resonate with users and drive business success.
I’m Jessica—a designer, mentor, and growth strategist—rooted in LA, now based in Denver.
My design approach blends collaboration, data-driven insights, and a deep understanding of user psychology to create impactful experiences.
By focusing on strategic solutions that bridge UX, product, and engineering, I bring ideas to life from concept to execution, ensuring they resonate with users and drive business success.
My design principles
My design principles
My design principles
Design is most effective when it addresses real needs, aligns with business goals, and is brought to life through collaboration.
By involving stakeholders and engineers early and iterating based on feedback, I ensure every design delivers value.
I focus on crafting intentional, high-impact solutions that balance feasibility and long-term vision, avoiding unnecessary complexity or over-design.
Design is most effective when it addresses real needs, aligns with business goals, and is brought to life through collaboration.
By involving stakeholders and engineers early and iterating based on feedback, I ensure every design delivers value.
I focus on crafting intentional, high-impact solutions that balance feasibility and long-term vision, avoiding unnecessary complexity or over-design.
Design is most effective when it addresses real needs, aligns with business goals, and is brought to life through collaboration.
By involving stakeholders and engineers early and iterating based on feedback, I ensure every design delivers value.
I focus on crafting intentional, high-impact solutions that balance feasibility and long-term vision, avoiding unnecessary complexity or over-design.
Good design evokes trust.
Strategic design beats over-design.
Don’t let designs collect dust in Figma.
Don't work in a bubble - collaborate early and often.
My design process
My design process
My design process
Understand and align
I begin by deeply understanding the problem space and aligning with stakeholders and teammates. I ask thoughtful questions to uncover user needs, clarify business goals, and ensure expectations are clearly defined.
I uncover patterns by digging into customer needs, business goals, and insights from research, data, and even casual feedback, which form themes that drive my creative process. Leveraging my deliberative strength, I create a strong foundation with clear briefs, timelines, and workback plans, ensuring I’m always a step ahead.
I begin by deeply understanding the problem space and aligning with stakeholders and teammates. I ask thoughtful questions to uncover user needs, clarify business goals, and ensure expectations are clearly defined.
I uncover patterns by digging into customer needs, business goals, and insights from research, data, and even casual feedback, which form themes that drive my creative process. Leveraging my deliberative strength, I create a strong foundation with clear briefs, timelines, and workback plans, ensuring I’m always a step ahead.
I begin by deeply understanding the problem space and aligning with stakeholders and teammates. I ask thoughtful questions to uncover user needs, clarify business goals, and ensure expectations are clearly defined.
I uncover patterns by digging into customer needs, business goals, and insights from research, data, and even casual feedback, which form themes that drive my creative process. Leveraging my deliberative strength, I create a strong foundation with clear briefs, timelines, and workback plans, ensuring I’m always a step ahead.
Design and collaborate
I then dive into ideation and exploration, balancing creativity and systems-thinking to craft user flows, prototypes, and annotated designs that connect every detail to the bigger picture. I bridge the gap between user psychology and business metrics to create solutions that make users happy while delivering results.
I document my work meticulously and stay tightly aligned with cross-functional teams to ensure that every design decision is intentional and scalable.
I then dive into ideation and exploration, balancing creativity and systems-thinking to craft user flows, prototypes, and annotated designs that connect every detail to the bigger picture. I bridge the gap between user psychology and business metrics to create solutions that make users happy while delivering results.
I document my work meticulously and stay tightly aligned with cross-functional teams to ensure that every design decision is intentional and scalable.
I then dive into ideation and exploration, balancing creativity and systems-thinking to craft user flows, prototypes, and annotated designs that connect every detail to the bigger picture. I bridge the gap between user psychology and business metrics to create solutions that make users happy while delivering results.
I document my work meticulously and stay tightly aligned with cross-functional teams to ensure that every design decision is intentional and scalable.
Test and adapt
I drive impactful outcomes through experimentation and testing to ensure each project not only solves the immediate problem but is also future-proof. This includes but isn't limited to A/B testing, usability testing, card sorting, and more to help me validate designs with measurable data.
I collaborate with engineering, QA, and other teams to iterate on designs and address challenges and after launch, I evaluate results against goals, using insights to improve future work.
I drive impactful outcomes through experimentation and testing to ensure each project not only solves the immediate problem but is also future-proof. This includes but isn't limited to A/B testing, usability testing, card sorting, and more to help me validate designs with measurable data.
I collaborate with engineering, QA, and other teams to iterate on designs and address challenges and after launch, I evaluate results against goals, using insights to improve future work.
I drive impactful outcomes through experimentation and testing to ensure each project not only solves the immediate problem but is also future-proof. This includes but isn't limited to A/B testing, usability testing, card sorting, and more to help me validate designs with measurable data.
I collaborate with engineering, QA, and other teams to iterate on designs and address challenges and after launch, I evaluate results against goals, using insights to improve future work.
Voice
Voice
Explore my articles, talks, and thoughts on design, growth, and strategy.
Explore my articles, talks, and thoughts on design, growth, and strategy.
Explore my articles, talks, and thoughts on design, growth, and strategy.
Published in Bootcamp · 4 min read · Jan 8, 2025
Published in Bootcamp · 4 min read · Dec 20, 2024
Designlab Webinar · September 2024
Designlab Webinar · April 2023
Published in Bootcamp · 2 min read · Aug 12, 2022
Published in UX Collective · 4 min read · Dec 2, 2019
What people have said
What people have said
What people have said
“Her passion for the customer and solving real problems is palpable. She embraces positivity and an open mind throughout changes and challenges.”
Design Manager
“Her design [was] complex, impactful, but also modular. There were many stakeholder changes and requirements and she quickly iterated... making it easy for me to code the logic.” -
Software Engineer
“Passionate about the customer and cares deeply about improving their experience. She drives customer empathy...and is a delight to partner with on projects.”
Lead Researcher
“Challenges the product team and larger organization to come up with optimal solutions to challenging problems. She is one of our best strategic thinkers.”
VP, Product
“She’s able to zoom in to see critical details and back out to understand the holistic customer journey with impressive ease, which always results in a high-quality final product.”
Product Manager
“She is always connecting the dots and looking for the next improvement we can bring to our customers. It makes the work and our team better.”
Product Lead
“Your detailed guidance and insightful design thinking has been pivotal in my growth as a designer. Learning about what it means to be a product designer from you has been an invaluable experience.”
Designlab Graduate
“I came across your presentation about data-driven design on Youtube. It was an amazing talk, and I learned so much from how you used data in making design decisions to drive business impact.”
Prospective UX Designer
“Her passion for the customer and solving real problems is palpable. She embraces positivity and an open mind throughout changes and challenges.”
Design Manager
“Her design [was] complex, impactful, but also modular. There were many stakeholder changes and requirements and she quickly iterated... making it easy for me to code the logic.” -
Software Engineer
“Passionate about the customer and cares deeply about improving their experience. She drives customer empathy...and is a delight to partner with on projects.”
Lead Researcher
“Challenges the product team and larger organization to come up with optimal solutions to challenging problems. She is one of our best strategic thinkers.”
VP, Product
“She’s able to zoom in to see critical details and back out to understand the holistic customer journey with impressive ease, which always results in a high-quality final product.”
Product Manager
“She is always connecting the dots and looking for the next improvement we can bring to our customers. It makes the work and our team better.”
Product Lead
“Your detailed guidance and insightful design thinking has been pivotal in my growth as a designer. Learning about what it means to be a product designer from you has been an invaluable experience.”
Designlab Graduate
“I came across your presentation about data-driven design on Youtube. It was an amazing talk, and I learned so much from how you used data in making design decisions to drive business impact.”
Prospective UX Designer
“Her passion for the customer and solving real problems is palpable. She embraces positivity and an open mind throughout changes and challenges.”
Design Manager
“Her design [was] complex, impactful, but also modular. There were many stakeholder changes and requirements and she quickly iterated... making it easy for me to code the logic.” -
Software Engineer
“Passionate about the customer and cares deeply about improving their experience. She drives customer empathy...and is a delight to partner with on projects.”
Lead Researcher
“Challenges the product team and larger organization to come up with optimal solutions to challenging problems. She is one of our best strategic thinkers.”
VP, Product
“She’s able to zoom in to see critical details and back out to understand the holistic customer journey with impressive ease, which always results in a high-quality final product.”
Product Manager
“She is always connecting the dots and looking for the next improvement we can bring to our customers. It makes the work and our team better.”
Product Lead
“Your detailed guidance and insightful design thinking has been pivotal in my growth as a designer. Learning about what it means to be a product designer from you has been an invaluable experience.”
Designlab Graduate
“I came across your presentation about data-driven design on Youtube. It was an amazing talk, and I learned so much from how you used data in making design decisions to drive business impact.”
Prospective UX Designer
“Her passion for the customer and solving real problems is palpable. She embraces positivity and an open mind throughout changes and challenges.”
Design Manager
“Her design [was] complex, impactful, but also modular. There were many stakeholder changes and requirements and she quickly iterated... making it easy for me to code the logic.” -
Software Engineer
“Passionate about the customer and cares deeply about improving their experience. She drives customer empathy...and is a delight to partner with on projects.”
Lead Researcher
“Challenges the product team and larger organization to come up with optimal solutions to challenging problems. She is one of our best strategic thinkers.”
VP, Product
“She’s able to zoom in to see critical details and back out to understand the holistic customer journey with impressive ease, which always results in a high-quality final product.”
Product Manager
“She is always connecting the dots and looking for the next improvement we can bring to our customers. It makes the work and our team better.”
Product Lead
“Your detailed guidance and insightful design thinking has been pivotal in my growth as a designer. Learning about what it means to be a product designer from you has been an invaluable experience.”
Designlab Graduate
“I came across your presentation about data-driven design on Youtube. It was an amazing talk, and I learned so much from how you used data in making design decisions to drive business impact.”
Prospective UX Designer
“Her passion for the customer and solving real problems is palpable. She embraces positivity and an open mind throughout changes and challenges.”
Design Manager
“Her design [was] complex, impactful, but also modular. There were many stakeholder changes and requirements and she quickly iterated... making it easy for me to code the logic.” -
Software Engineer
“Passionate about the customer and cares deeply about improving their experience. She drives customer empathy...and is a delight to partner with on projects.”
Lead Researcher
“Challenges the product team and larger organization to come up with optimal solutions to challenging problems. She is one of our best strategic thinkers.”
VP, Product
“She’s able to zoom in to see critical details and back out to understand the holistic customer journey with impressive ease, which always results in a high-quality final product.”
Product Manager
“She is always connecting the dots and looking for the next improvement we can bring to our customers. It makes the work and our team better.”
Product Lead
“Your detailed guidance and insightful design thinking has been pivotal in my growth as a designer. Learning about what it means to be a product designer from you has been an invaluable experience.”
Designlab Graduate
“I came across your presentation about data-driven design on Youtube. It was an amazing talk, and I learned so much from how you used data in making design decisions to drive business impact.”
Prospective UX Designer
“Her passion for the customer and solving real problems is palpable. She embraces positivity and an open mind throughout changes and challenges.”
Design Manager
“Her design [was] complex, impactful, but also modular. There were many stakeholder changes and requirements and she quickly iterated... making it easy for me to code the logic.” -
Software Engineer
“Passionate about the customer and cares deeply about improving their experience. She drives customer empathy...and is a delight to partner with on projects.”
Lead Researcher
“Challenges the product team and larger organization to come up with optimal solutions to challenging problems. She is one of our best strategic thinkers.”
VP, Product
“She’s able to zoom in to see critical details and back out to understand the holistic customer journey with impressive ease, which always results in a high-quality final product.”
Product Manager
“She is always connecting the dots and looking for the next improvement we can bring to our customers. It makes the work and our team better.”
Product Lead
“Your detailed guidance and insightful design thinking has been pivotal in my growth as a designer. Learning about what it means to be a product designer from you has been an invaluable experience.”
Designlab Graduate
“I came across your presentation about data-driven design on Youtube. It was an amazing talk, and I learned so much from how you used data in making design decisions to drive business impact.”
Prospective UX Designer
“Her passion for the customer and solving real problems is palpable. She embraces positivity and an open mind throughout changes and challenges.”
Design Manager
“Her design [was] complex, impactful, but also modular. There were many stakeholder changes and requirements and she quickly iterated... making it easy for me to code the logic.” -
Software Engineer
“Passionate about the customer and cares deeply about improving their experience. She drives customer empathy...and is a delight to partner with on projects.”
Lead Researcher
“Challenges the product team and larger organization to come up with optimal solutions to challenging problems. She is one of our best strategic thinkers.”
VP, Product
“She’s able to zoom in to see critical details and back out to understand the holistic customer journey with impressive ease, which always results in a high-quality final product.”
Product Manager
“She is always connecting the dots and looking for the next improvement we can bring to our customers. It makes the work and our team better.”
Product Lead
“Your detailed guidance and insightful design thinking has been pivotal in my growth as a designer. Learning about what it means to be a product designer from you has been an invaluable experience.”
Designlab Graduate
“I came across your presentation about data-driven design on Youtube. It was an amazing talk, and I learned so much from how you used data in making design decisions to drive business impact.”
Prospective UX Designer
“Her passion for the customer and solving real problems is palpable. She embraces positivity and an open mind throughout changes and challenges.”
Design Manager
“Her design [was] complex, impactful, but also modular. There were many stakeholder changes and requirements and she quickly iterated... making it easy for me to code the logic.” -
Software Engineer
“Passionate about the customer and cares deeply about improving their experience. She drives customer empathy...and is a delight to partner with on projects.”
Lead Researcher
“Challenges the product team and larger organization to come up with optimal solutions to challenging problems. She is one of our best strategic thinkers.”
VP, Product
“She’s able to zoom in to see critical details and back out to understand the holistic customer journey with impressive ease, which always results in a high-quality final product.”
Product Manager
“She is always connecting the dots and looking for the next improvement we can bring to our customers. It makes the work and our team better.”
Product Lead
“Your detailed guidance and insightful design thinking has been pivotal in my growth as a designer. Learning about what it means to be a product designer from you has been an invaluable experience.”
Designlab Graduate
“I came across your presentation about data-driven design on Youtube. It was an amazing talk, and I learned so much from how you used data in making design decisions to drive business impact.”
Prospective UX Designer
“Her passion for the customer and solving real problems is palpable. She embraces positivity and an open mind throughout changes and challenges.”
Design Manager
“Her design [was] complex, impactful, but also modular. There were many stakeholder changes and requirements and she quickly iterated... making it easy for me to code the logic.” -
Software Engineer
“Passionate about the customer and cares deeply about improving their experience. She drives customer empathy...and is a delight to partner with on projects.”
Lead Researcher
“Challenges the product team and larger organization to come up with optimal solutions to challenging problems. She is one of our best strategic thinkers.”
VP, Product
“She’s able to zoom in to see critical details and back out to understand the holistic customer journey with impressive ease, which always results in a high-quality final product.”
Product Manager
“She is always connecting the dots and looking for the next improvement we can bring to our customers. It makes the work and our team better.”
Product Lead
“Your detailed guidance and insightful design thinking has been pivotal in my growth as a designer. Learning about what it means to be a product designer from you has been an invaluable experience.”
Designlab Graduate
“I came across your presentation about data-driven design on Youtube. It was an amazing talk, and I learned so much from how you used data in making design decisions to drive business impact.”
Prospective UX Designer
“Her passion for the customer and solving real problems is palpable. She embraces positivity and an open mind throughout changes and challenges.”
Design Manager
“Her design [was] complex, impactful, but also modular. There were many stakeholder changes and requirements and she quickly iterated... making it easy for me to code the logic.” -
Software Engineer
“Passionate about the customer and cares deeply about improving their experience. She drives customer empathy...and is a delight to partner with on projects.”
Lead Researcher
“Challenges the product team and larger organization to come up with optimal solutions to challenging problems. She is one of our best strategic thinkers.”
VP, Product
“She’s able to zoom in to see critical details and back out to understand the holistic customer journey with impressive ease, which always results in a high-quality final product.”
Product Manager
“She is always connecting the dots and looking for the next improvement we can bring to our customers. It makes the work and our team better.”
Product Lead
“Your detailed guidance and insightful design thinking has been pivotal in my growth as a designer. Learning about what it means to be a product designer from you has been an invaluable experience.”
Designlab Graduate
“I came across your presentation about data-driven design on Youtube. It was an amazing talk, and I learned so much from how you used data in making design decisions to drive business impact.”
Prospective UX Designer
“Her passion for the customer and solving real problems is palpable. She embraces positivity and an open mind throughout changes and challenges.”
Design Manager
“Her design [was] complex, impactful, but also modular. There were many stakeholder changes and requirements and she quickly iterated... making it easy for me to code the logic.” -
Software Engineer
“Passionate about the customer and cares deeply about improving their experience. She drives customer empathy...and is a delight to partner with on projects.”
Lead Researcher
“Challenges the product team and larger organization to come up with optimal solutions to challenging problems. She is one of our best strategic thinkers.”
VP, Product
“She’s able to zoom in to see critical details and back out to understand the holistic customer journey with impressive ease, which always results in a high-quality final product.”
Product Manager
“She is always connecting the dots and looking for the next improvement we can bring to our customers. It makes the work and our team better.”
Product Lead
“Your detailed guidance and insightful design thinking has been pivotal in my growth as a designer. Learning about what it means to be a product designer from you has been an invaluable experience.”
Designlab Graduate
“I came across your presentation about data-driven design on Youtube. It was an amazing talk, and I learned so much from how you used data in making design decisions to drive business impact.”
Prospective UX Designer
“Her passion for the customer and solving real problems is palpable. She embraces positivity and an open mind throughout changes and challenges.”
Design Manager
“Her design [was] complex, impactful, but also modular. There were many stakeholder changes and requirements and she quickly iterated... making it easy for me to code the logic.” -
Software Engineer
“Passionate about the customer and cares deeply about improving their experience. She drives customer empathy...and is a delight to partner with on projects.”
Lead Researcher
“Challenges the product team and larger organization to come up with optimal solutions to challenging problems. She is one of our best strategic thinkers.”
VP, Product
“She’s able to zoom in to see critical details and back out to understand the holistic customer journey with impressive ease, which always results in a high-quality final product.”
Product Manager
“She is always connecting the dots and looking for the next improvement we can bring to our customers. It makes the work and our team better.”
Product Lead
“Your detailed guidance and insightful design thinking has been pivotal in my growth as a designer. Learning about what it means to be a product designer from you has been an invaluable experience.”
Designlab Graduate
“I came across your presentation about data-driven design on Youtube. It was an amazing talk, and I learned so much from how you used data in making design decisions to drive business impact.”
Prospective UX Designer
Have questions?
Have questions?
Have questions?
How do you balance user experience with business metrics?
Do you approach design from a growth hacking perspective?
Can you work on projects beyond growth-focused design?
How does responsive web design translate to mobile app design?
How do you balance user experience with business metrics?
Do you approach design from a growth hacking perspective?
Can you work on projects beyond growth-focused design?
How does responsive web design translate to mobile app design?
How do you balance user experience with business metrics?
Do you approach design from a growth hacking perspective?
Can you work on projects beyond growth-focused design?
How does responsive web design translate to mobile app design?
How do you balance user experience with business metrics?
Do you approach design from a growth hacking perspective?
Can you work on projects beyond growth-focused design?
How does responsive web design translate to mobile app design?
Let's connect
Open to new projects, collaborations, and conversations.
© 2025 – Jessica Goldman Design
Crafting impactful design solutions with empathy and strategy.
Let's connect
Open to new projects, collaborations, and conversations.
© 2025 – Jessica Goldman Design
Crafting impactful design solutions with empathy and strategy.
Let's connect
Open to new projects, collaborations, and conversations.
© 2025 – Jessica Goldman Design
Crafting impactful design solutions with empathy and strategy.
Let's connect
Open to new projects, collaborations, and conversations.
© 2025 – Jessica Goldman Design
Crafting impactful design solutions with empathy and strategy.
Let's connect
Open to new projects, collaborations, and conversations.
© 2025 – Jessica Goldman Design
Crafting impactful design solutions with empathy and strategy.