Case studies

Services

Voice

Hi, I'm Jess 👋

I design websites and apps that drive results.

I blend UX craft with growth strategy to help startups and small businesses boost conversion and retention.

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Illustration by The Lucy & Lola team

From low engagement to personalized, scalable UX

Redesigned a white-labeled B2C mobile app, creating a flexible, user-centered experience that’s projected to increase engagement, satisfaction, and long-term retention.

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Boosting Gusto.com's signup funnel via iterative testing

Introduced a password-free lead form and tailored content, increasing visits converting to leads by 15% and boosting sign-ups by 25%.

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Visit-to-lead CvR

+15%

Sign-up increase

+25%

Optimizing Therabody.com's PDP for conversion

Used lightweight A/B testing to increase product page conversion rates by up to 22%—without bloating engineering timelines.

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Product Page CvR

+22%

Revenue per visitor

+30%

From low engagement to personalized, scalable UX

Redesigned a white-labeled B2C mobile app, creating a flexible, user-centered experience that’s projected to increase engagement, satisfaction, and long-term retention.

Read case study

Boosting Gusto.com's signup funnel via iterative testing

Introduced a password-free lead form and tailored content, increasing visits converting to leads by 15% and boosting sign-ups by 25%.

Read case study

Visit-to-lead CvR

+15%

Sign-up increase

+25%

Optimizing Therabody.com's PDP for conversion

Used lightweight A/B testing to increase product page conversion rates by up to 22%—without bloating engineering timelines.

Read case study

Product Page CvR

+22%

Revenue per visitor

+30%

From low engagement to personalized, scalable UX

Redesigned a white-labeled B2C mobile app, creating a flexible, user-centered experience that’s projected to increase engagement, satisfaction, and long-term retention.

Read case study

Boosting Gusto.com's signup funnel via iterative testing

Introduced a password-free lead form and tailored content, increasing visits converting to leads by 15% and boosting sign-ups by 25%.

Read case study

Visit-to-lead CvR

+15%

Sign-up increase

+25%

Optimizing Therabody.com's PDP for conversion

Used lightweight A/B testing to increase product page conversion rates by up to 22%—without bloating engineering timelines.

Read case study

Product Page CvR

+22%

Revenue per visitor

+30%

About me

INTJ

Leo

Enneagram 5

I’m a product designer, mentor, and growth strategist who is Denver-based 🏔️, LA-raised ☀️, with Philly roots 🦅. I help mission-driven teams design digital experiences that drive growth and keep users coming back. When I’m not in Figma, I’m pretty much hanging with my dog, Luna.

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My approach

I combine UX thinking with product strategy to design scalable solutions that solve real user needs, align with business goals, and are built to last (not just sit in Figma). No fluff. No over-design. Just thoughtful, tested solutions that work.

Good design builds trust.

Strategic design beats over-design.

Done > perfect

Don't design in a vacuum

My design process

Understand and align

I don’t just ask questions, I ask the right questions. I dig into user psychology, business constraints, team dynamics, and market signals to uncover what’s really going on. I turn scattered insights, fuzzy ideas, and half-baked goals into clear, focused direction. If a brief doesn’t exist, I’ll help build it. If the strategy is murky, I’ll clarify it. That’s where the work really starts.

Design and collaborate

I move from strategy to systems with speed and intention. Every screen I design is grounded in business goals, user insights, and practical constraints. I annotate clearly and structure files so cross-functional teams can easily follow along. I believe in collaboration that’s honest and proactive, not just checking a box. You’ll always know why I made a design decision, not just what I did.

Test and adapt

My work doesn’t have to stop at the handoff. I validate designs through experimentation, testing, and ongoing iteration. Whether it’s an A/B test, a usability study, or post-launch analysis, I believe in learning fast and improving faster. I’m not afraid to change direction when the data demands it. I make sure insights feed directly into the next round of work.

Testimonials

"Jessica took what was our platform's original UX/UI (designed by me when we first launched) and completely overhauled it, while still maintaining the original vibe.

Bookings are up 5x, and there's just a lot more trust that users are navigating to the right places. She was always timely, easy to work with, and approachable for feedback through Figma. Highly recommend working with her!"

Gene Williams

Founder, Athletes Untapped

"Working with Jessica is a dream! She is an expert in her craft and always takes the time to make the best recommendations.

Whether she’s conducting user research for our team, reviewing our existing content for improvements, or giving feedback on our in progress mockups, Jessica’s contributions are always thoughtful and impactful. We’re so grateful to be working with her!"

Caitlin Ing

Product Lead, Flytographer

Testimonials

"Jessica took what was our platform's original UX/UI (designed by me when we first launched) and completely overhauled it, while still maintaining the original vibe. Bookings are up 5x, and there's just a lot more trust that users are navigating to the right places. She was always timely, easy to work with, and approachable for feedback through Figma. Highly recommend working with her!"

Gene Williams

Founder, Athletes Untapped

"Working with Jessica is a dream! She is an expert in her craft and always takes the time to make the best recommendations. Whether she’s conducting user research for our team, reviewing our existing content for improvements, or giving feedback on our in progress mockups, Jessica’s contributions are always thoughtful and impactful. We’re so grateful to be working with her!"